Peederrrrrrrrrrrr.

It took Vernon, the 30-year-old mastermind of the band known as Bon Iver, a frozen season in solitude to find his voice. It took [Rick] Ross less than an hour to recognize its power.

“He’s a fucking genius,” Ross says. “I’d never seen nor heard of him in my life, and I looked up, and I was in a fucking 5-by-5 room with a white guy, smoking weed … and his voice is like something I’ve never heard, and he’s using words that are far from common. Within 20 minutes, I realized why Kanye had him there.”